Worbay : Team Handbook
category:
Strategy & Design
services:
Brand Strategy, Narrative Architecture, Illustration, Design, Authoring
Date:
August 2024
Industry:
Fire Safety Solutions
Partnering with Worbay, we curated an end-to-end culture handbook that narrated core philosophies into an inspiring guide for its team. By blending strategy, storytelling, and design, we shaped a manifesto that unites 100+ team members with the brand’s purpose – to inspire transformation and empowers them as Heroes for Superheroes.
Challenge & solutions
Worbay was moving from just a service-led fire safety company into a purpose-led movement. They needed a culture tool that would do more than onboard – it had to align. They wanted a living manifesto that would translate their purpose, “To Inspire Transformation,” into the daily heartbeat of their team.
Far & Wide led the end-to-end curation of this handbook: decoding core values, architecting the narrative, authoring each section, and crafting a visual universe of heroes for superheroes and their superpowers. We built a journey that made every team member a protagonist equipping them with practical tools (SMART Book, Meeting Rhythms, Eisenhower Matrix) to turn philosophy into action. This was strategy, storytelling, and design fused into a single culture-shaping asset.
Impact
The Worbay Handbook now serves as a living culture guide. It unified 100+ team members, strengthened employer branding, and reframed fire safety as a personal priority. With its powerful storytelling and tools, the handbook transformed internal communication into a movement.
For Far & Wide, this project highlights our ability to transform strategy into immersive narratives that drive alignment, action, and pride across teams. The Worbay Handbook stands as proof that internal culture can be designed as powerfully as external branding.
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