Japalouppe : Summer Campaign
category:
Digital Marketing Campaign
services:
Campaign Strategy, Consumer Research, Content Strategy, Creative Direction, Paid Ads
Date:
2025
Industry:
Equestrian Education
We partnered with Japalouppe to build a summer campaign that positioned horse riding as more than just an activity. By combining consumer research, audience insights, emotional storytelling, and a structured digital strategy, we created a campaign that connected the brand with what modern parents truly seek for their children.
Challenge & solutions
Parents today are looking for experiences that reduce screen time while helping children build confidence, responsibility, and a stronger connection with nature. The challenge was to position horse riding as the answer to these aspirations rather than just another summer camp.
We built the campaign around the idea of the childhood every parent wants for their child, supported by audience research, a funnel based content strategy, creative storytelling, and targeted paid ads that reached families across relevant markets.
Impact
The campaign delivered 500K+ impressions, a 10% enquiry to enrolment conversion rate, and a 51% return on ad spend, successfully reaching families across Pune and surrounding regions.
More importantly, Japalouppe evolved from a horse riding school into a brand associated with confidence, curiosity, and the childhood experiences parents aspire to give their children.
